PPC Advertising agency in Staffordshire
Attract new customers to your website from the major search engines with PPC advertising. PPC is the fastest way to place your ads in front of people who are actively searching for your products or services. Unlike SEO, your ads can be active in the search results in less than 1 hour of starting a new campaign.
Why PPC advertising works
- PPC is the fastest way to be found by your online customers.
- Target people by location, time of day and precise search terms.
- Ideal for local and national advertising.
- You decide how much to spend - set a daily budget and maximum cost per clicks.
- Pay only when your ads are clicked on - not when they appear in search results.
- Get your ads seen on all major search engines including Google, Bing & Yahoo - plus many more.
- Easy to track performance and improve for better ROI.
How PPC advertising works.
Keywords are what people type into a search engine when looking for your products or services. There can be many different terms that describe what you offer, and part of our job is to research and discover all of the potential keywords to use in your campaign.
We write multiple ads for each set of keywords
When your keywords are searched for, your ads appear in the results, either directly below the search box or down the right hand side. We write catchy ads with good call to action to attract clicks from the right people and encourage them to make contact, sign up or buy something.
In most cases we will include a phone number to encourage phone calls without having to click through to your site.
And we create multiple ads for each set of keywords to test for best performance and conversion rates.
Choose your target audience.
PPC is ideal for all business types, small or large, local or international. You can target your customers by a place name, set a radius around your post code and target different countries. This ensures your ads are seen by the right audience every time.
Chose when your adverts appear.
With PPC advertising, yo decide when your ads appear in search results. You can do this by scheduling by time of day, and days of the week. For example, you can schedule your ads to run from 9 am to 5 pm Monday to Friday, or all times of the day, 7 days a week. It is up to you.
How much you spend on PPC is up to you.
With PPC advertising, you set a daily advertising budget and a maximum cost per click (CPC), and you only pay when your ads are clicked on. Your ads appear in the search results until your daily "click budget" has been depleted.
Tracking the success of PPC advertising is easy.
We recommend the use of Google Analytics, PPC conversion tracking and Call tracking to ensure your PPC campaigns are success and to help improve performance for best conversion rates and return on investment.
Talk to us about any of the above tracking and reporting tools.
We are specialists in creating and managing PPC advertising campaigns, analytics reporting and on-going campaign optimisation. We are here to help your business achieve its online goals.
Start a PPC advertising campaign today, and receive £50 worth of click credits to help give your campaign a boost, and learn how effective PPC advertising can be for your business.
Call us now on 0844 448 0444 (local rate from a land line).
We make it easy to understand PPC advertising
Here are some popular questions we are asked, and the response you should expect if you use us for the campaign creation & management:
Q - How long does it actually take for my adverts to appear...?
A - We can have your adverts live on Google and delivering quality traffic to your website within a few hours of speaking to you. This can depend on keyword research and Google's ad review policies, plus other factors.
Q - Where will my adverts appear on Google?
A - In a top 3 position on page 1 of the search results
Q - I'm not so sure that people use Google to source products in my industry, can you prove that they do...?
A - Yes of course, we'll furnish you with information that shows you exactly how many people are searching Google for your industry, products or services.
Q - Mine is a small company operating regionally, Google is too large for me isn't it...?
A - No, Google is actually ideal for the smaller business - we can arrange it so your advert only appears within a fixed radius of your postcode
Q - I want my campaign to only appear in the London area, can I do that...?
A - Yes, and you can also choose when to display your adverts such as during the hours of 9-5 monday to friday
Q - I export and I'm looking for overseas enquiries but different languages present a problem don't they...?
A - No, we can arrange campaigns in any country where Google operate and we even display your advert in that countries native language
Q - How do I know how many times my advert has been clicked on?
A - We email you regular spreadsheet reports that detail all your campaign statistics so you can keep track of your campaigns effectiveness
For more PPC advertising information, check out our PPC FAQ section.
Contact Us Today
Call 0844 448 0444 now to speak with one of our PPC advertising specialists, our experienced and professional team are here to listen, gain an understanding of your business and goals, and will develop a strategy that can be implemented right away.