Search Engine Marketing

Quite simply, search engine marketing is about making your company / brand visible within the Internet's major search engines to attract new visitors to your site(s). Search engine advertising helps site owners meet their online marketing goals such as generating leads, sales or simply building awareness and delivering the right message to their online audience. For marketers search engine advertising is highly effective and highly measurable.

How many people can you reach through search engine marketing?

Look at the examples in the table below to see the volume of monthly searches (on Google) in the UK, for a selection of keywords / keyphrases. As you know, keywords are what people enter into a search engine that describes what it is they are looking for.

If you are thinking that what your company offers is not shown above, call us to get more details and information dedicated to what you do. This example simply shows that there are a lot of people searching / using search engines to find a host of different products and services. You can bet that there will be high search volumes for what you do too.

What sort of search engine marketing do you need to do?

People use search engines in three different ways. They will either click on a sponsored link advert to find what they are looking for, they will ignore the sponsored links and click straight into the results below those adverts, called the organic search results, or natural listings. And when a location / geographical place name has been used in the search, they might click into a Google Map / local business listing.

To ensure that your business is found no matter what the preference or behavior of the searcher, your search engine advertising must target all three of the methods mentioned. Get your search engine advertising right, and get it right on Google, and your business will reach the goals you have set, and fast.

How do you get a search engine marketing campaign that works?

Contact us straight away on 0844 448 0444 or email and speak direct with one of our expert search engine advertising consultants. Here at Marketise, we utilise all three search engine advertising methods to help you / our clients get found.

We will set up a sponsored link campaign for you first that will start attracting customers immediately, this is also known as Pay Per Click advertising. We will help you set up your Google Maps, and also give you all the advise and consultation you need to achieve high natural / organic search results, and we will do this in a friendly, no gimmicks, jargon free way to make your search engine advertising easy to understand from the off!

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